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Company Profile
In 1989, we started our first bakery in Jurong Estate. The outlet wasn’t big but we have almost everything in place. We had a DREAM.
We wanted to build a bakery that caters to all communities. We apply for Halal Certificate recreated our bread and cakes’ recipes to suit all tastes.
After 34 years of hard work, we have managed to grow over 70 outlets with 5 brandings.
Vision
Bakery of People, Bread for Life.
Bakery of People
We are passionate about making Swee Heng Bakery the first thing that comes to mind when customers are looking for bread/cakes. We bake for every household, every day.
Bread for Life
We will journey with all customers in every season of their lives.
Mission
We are the leading Halal Bakery chain in Singapore, committed to provide the community with fresh, creative and quality baked products with excellence value and customer service.
Milestones
1989
Swee Heng Bakery
was founded
1st outlet was opened
at Jurong Estate
2004
1st Central Kitchen
was opened at
24 Senoko Crescent
2010
Halal Certificate
obtained to serve
all communities
2014
Swee Heng 1989 Classic
1st outlet was
opened at West Mall
2017
Swee Heng building
was opened at
16 Senoko Avenue
2017
Swee Heng Bakery Café
was opened
2019
60 Swee Heng outlets
were opened islandwide
2020
Crolo
1st outlet was opened
at North Point City
2023
San.Wich
1st outlet was opened at
Lot One Shopping Mall
2023
Bae.Gal
1st outlet was opened
at Century Square
2026
2nd Central Kitchen
opening soon…
